Building a Design System for their online presence

Esprit is a clothing brand founded in California inspired by the revolutionary spirit of the 60s – always celebrating real people and togetherness, in line with the brand's promise: “We want to make you feel good to look good”.

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Esprit came to us to redesign their whole online store for the APAC Market through the creation of a whole Design System for the brand, including not only design foundations and components, but also the brand mission and identity.