rued
A design studio for brands with something to prove.
Ruedo is a small studio building brand identities and websites for ambitious companies. Part creative direction, part digital craft, fully invested in the outcome. If you're building something worth noticing, we'll help people notice.
I spent a decade designing for brands everyone knows. Now I also do it for the ones that deserve to be next.
Hey, I'm Sara, a Design Director with a decade of experience shaping brands at agencies like Dentsu— working with the likes of Heineken, Ralph Lauren, Chanel, Champion, Boots and Pret a Manger. After years of building for some of the biggest names in the room, I am building something of my own: a studio small enough to care deeply, sharp enough to deliver at scale.
+12 years of experience
01
Deliverables:
I help you build a brand people actually remember. It starts with a moodboard to set the direction and ends with a full identity system, everything crafted to feel distinct and ready to scale.
02
Deliverables:
I transform vague concepts into interfaces people love to use. From that first rough wireframe all the way to polished, pixel-perfect Figma designs, every screen is crafted to drive conversions and grow alongside you.
03
Deliverables:
Fully functional designs built on Wix, Squarespace, Shopify or Webflow, that load quickly, animate beautifully, and perform in search.
Services
Work
More than a decade designing for the world's top brands. Now, passing those lessons on to the next generation.
Accountability
You hire me, you get me. No handoffs to junior teams, no disappearing act after the kickoff. I'm accountable for every detail that ships under your brand.
Your vision leads.
Ruedo isn't here to overwrite what you've built — it's here to sharpen it. The best work happens when your instincts and my craft pull in the same direction.
Efficiency. No fluff.
No filler decks, no theatrical strategy phases, no padding the timeline. You're paying for output, not process. Every hour goes into something you can see.
Straight talk, both ways
I'll tell you when something isn't working. I expect you to do the same. The best projects I've ever shipped were the ones where neither side held back.